SEO & SEM Specialist
Data collection and analysis for creation, monitoring and improvements in digital, organic or paid campaigns.
Utilizando dados para impulsionar campanhas
Development of goals, metrics, keyword research and target audience study. Insights to outline objectives and conversions.
Keyword research and optimization
Analysis of terms and effectiveness in different destinations. Inclusion, exclusion and monitoring of keywords, focused on conversion.
Optimization of website structure and relevant backlinks
Um dos principais passos para criação e manutenção de campanhas orgânicas. Revisão de tags, keywords e conteúdo com foco em resultado.
Indexing in local and global directories
There are other search engines besides Google. Indexing your content in other directories such as Yahoo, Bing and Ask is an almost mandatory measure for the effectiveness of organic campaigns.
Better organic performance with a focus on Growth
Set of small, one-off efforts to optimize the organic performance of campaigns and page rankings.
Competitor and relevance analysis to get better paid results.
For search engines in paid search, the relevance of landing pages is more important than the auction bid.
Carrying out an analysis of the structure and suitability of SEO has become essential for the final performance of SEM campaigns.
Aiming to optimize the "bid value x paid ranking" relationship, I focus my work on these items:
Analysis of website architecture, corrections and technical improvements;
Review of websites and campaigns based on user experience;
Keyword analysis and campaign forecasting;
Mobile Optimization: Google Mobile Friendly, Mobile First Index;
Mining relevant keywords;
Creation and division of content into categories and subcategories;
Content selection and curation;
Relevance analysis of links and backlinks;
Analysis and monitoring of PageRank and Indexing;
SEO 360° national, international and local business coverage. E-commerce and institutional.
Com o domínio das principais ferramentas, é possível trazer alguns números
15
Years of experience in SEO and SEM
100K
of qualified leads generated
>50Mi
captured in financial products through organic resources
Customers served
