Cases and effective results

Campaigns and strategies created in partnership with some companies in the insurance and financial segment

Especialista em SEO para Portal euqueroinvestir.com, principal fonte de captação de clientes da empresa

Campaign created in 2013 with the Diadema Branch of Banco Pan, focused on personal loans secured by assets. Exclusively for the metropolitan area of São Paulo, approximately R$18 million was brokered in this type of loan over the course of 3 years. This result made the Diadema Unit a leading franchise in automotive and real estate financing.

Porto Seguro | Vehicle financing and refinancing

Created in 2008, it was one of the pioneers for products within Google. Development of landing pages for loans + Adwords campaign, I was one of the first generators of qualified leads for the segment. This placed our brokerage in first place in average sales for Porto Seguro Financeira from 2008 to 2011.

BV Financeira (currently Banco BV) | Truck refinancing

Partnership with Regional Ipiranga. Study and keyword mining was essential for audience segmentation and campaign launch, focused on paid-off trucks. Creation of landing page and collection of leads through Adwords (search and display).

OMNI Financeira | Financing for old trucks and utility vehicles

The secured credit market was limited to vehicles with a model year older than 2006. OMNI Financeira created a product to serve older vehicles (with higher rates, of course) and since it was losing about 25% of its business due to the year of the asset, we created a campaign aimed at this audience. We managed to double the company's revenue in just a few months of active campaign, boosted by the residual leads generated in other campaigns.

Banco Pan - Filial Diadema | Empréstimos com garantia de casas e carros