SEO and SEM Specialist
Creator of digital campaigns focused on Google, in the financial and insurance segment.
A brief history
An advertising graduate from the Methodist University of São Paulo, he was already working in insurance brokerages in 2006. In 2007, encouraged by the digital boom, I opened my first online insurance store: seguroeprevidencia.com (RH2 Corretora) and began a tireless process of studying and optimizing for search engines. And it was love at first sight!
I created my first paid campaign for the segment back in 2007, but without forgetting or failing to study about search engines. In 2009, my online store already appeared among the top 3 organic results on Google and Yahoo for the terms "vehicle refinancing" and "real estate refinancing". With the arrival of competition, I maintained this result until mid-2012, when I had to invest in paid campaigns again.
In addition to mastering and understanding the entire Google Ads platform, I use some tools for planning, creating and monitoring organic and paid campaigns. The main ones are:
ANALYSIS
- Google Analytics;
- Google Search Console (webmaster tools)
- SEMRush (content).
- Microsoft Clarity
KEYWORDS
- Google Keyword Planner;
- Ubersuggest;
- Keyword Explorer.
SPEED AND PERFORMANCE
- Google Page Speed;
- SEMRush
LINKS AND RELEVANCE
- Check My Links (Google Chrome extension);
- LinkStant.
